731 - Shop Talk Special "Orange County American Advertising Federation" with President Rachel Svoboda and Board Member Eric Morley.

A fun look at the other side of advertising and marketing, the agency side, with Gigasavvy & Blue C.

Rachel wanted to get a job in advertising and instead got hired to be a receptionist. It didn't stop her.
Telling mom and dad that you're dropping out of law school because you're now a receptionist.
Rachel's well-plotted rise to power in becoming the American Advertising Federation, Orange County President.
How sports taught Rachel to be competitive and to work hard for her goals.
Learning to say yes to opportunities and making smaller clients work for you instead of letting go of that work and the client.
The concept of Gigasavvy and how Rachel is happy to be the conductor of the creative symphony.
Born, raised and fighting for Orange County. Rachel has a strong commitment to her home.
Learning how to work with your competition and brokering a deal amongst former career enemies.
Rachel Svoboda is the face of female empowerment in the workplace. However, her type A personality goes out the window when she walks through the front door and becomes mommy.

How listening to Shop Talk and Billy Baumann accidentally inspired Eric to co-found Baja United Wines.
The appeal to Orange County and how it manages to birth so many successful startups of all sizes.
Eric interviews Mark as his fascination with Adventures In Design continues.
The future of podcasting/advertising and making relationships with people through content.
The beauty and endless inspiration of Mexico.

Why Rachel and Eric see the importance in spending their time and resources on community through the Orange County American Advertising Federation.
Learning how to work with your competition instead of working against them.
How Mark's job is a scam because most people are pretty much the same as one another.
Exploring where the world of advertising is going beyond ads and into content creation.
Eric's commitment to learning daily new things and involving himself actively in the future of communication and business.
Where do Rachel and Eric find their freelancers? And what do they look for in future partnerships?
Don't be needy. Get to know your "want to be" clients and build relationships, not a resume.
Old school people skills still work.
Get out into your community and get involved and most likely get hired.