Episode 361 - The DKNG Show Chapter 2

The DKNG Show returns with projects to direct, comps to analyze, and booths to build. Join Dan, Nathan, and Mark as we get an entire breakdown of their latest projects from start to finish and hear where things went right and where things went not so right. Running a design agency is anything but easy and DKNG gives us a peak into every nuance of hard work that goes into keeping one of the most sought after design duos a success in the industry.

Talking Points

- Why DKNG takes on jobs of all sizes and how it allows them to stay flexible and creative as they approach each new design challenge.

- Not resting on your laurels as a designer to stay ready for the shift onto new and fresh artists that most of your clients will eventually decide to do for their company’s evolving image.

- How to send out comps for a clients approval that also visually leads them to where your idea has yet to go.

- Choosing to work for bands that have a devoted fan base in tune with collectivity as opposed to working for bands off your own personal playlist.

- Pacing out the design process for your clients even if you’ve already finished the work.

- The pros and cons of personal work when there isn’t any deadline to complete the project by.

- The importance of sketching out your concept to find the strongest composition possible to make a memorable piece.

- How to learn form other artists work and apply it to your own style.

- Key factors in developing a brand across multiple campaigns and balancing established components with new and exciting elements.

- The importance of making a modular design that uses the tearaway components that work well together and individually across various mediums and platforms.

- Choosing clients based off the balance of exposure and cold hard cash.

COT Talking Points

- Designing your booth to be attention getting enough to stop people walking by and turn them into customers.

- Predicting when sales will level off after several years of explosive success within a market. When is your success leveling off and when do you need to adjust a few factors to continue on the same projections as before.

- Looking at your projects from both a short term and long term viewpoint as continual earners or limited edition runs that create scarcity in the marketplace for not only customers, but your earnings potential.

- How SXSW has changed over the last decade and where it will go form here

- Doing the work you want to get paid for and being ready for the break that will start the snowballing effect of your success.

- Mark’s sour grapes

The DKNG Show returns with projects to direct, comps to analyze, and booths to build. Join Dan, Nathan, and Mark as we get an entire breakdown of their latest projects from start to finish and hear where things went right and where things went not so right. Running a design agency is anything but easy and DKNG gives us a peak into every nuance of hard work that goes into keeping one of the most sought after design duos a success in the industry.

Talking Points