407 - Sunny Bonnell of Motto

Sunny Bonnell is a multi faceted creative bonded together by her passion for exploration and creativity. When Sunny co-founded Motto it wasn't long until she decided that there was more to branding than a logo and a tagline. From her early days of design eating ketchup sandwiches and missing payroll to her current day success and six digit estimates the through line of Sunny's success is her ability to find what in a brand's story resonates with the world. In the Circle Of Trust Mark distinguishes the difference between an Escape Pod and a Plan B. As you advance your dream career there will be some hardships faced and falling back onto a Plan B will look inviting. Mark walks you through his personal journey and how commit yourself to your goals and dreams.

Talking Points

• Following your passion wherever it takes you.
• Egos and Entrepreneurship.
• Band management is brand management.
• Southern rules on naming Grandmas.
• Embracing the emotional roots of our past.
• Effective storytelling techniques.
• Loyalty and keeping your first client.
• The growth of Motto and the changing climate of women as business owners.
• Getting noticed for your talent and your ability to think.
• The defining job that represents where Motto is today.
• Breaking the mold by analyzing what you're trying to communicate.
• Going past design to define who you are working with and who they actually are.
• What is the ROI on building confidence?
• Becoming more than the work you produce.
• Finding companies that want thinkers and not order takers.
• Looking for pumpkin colored flags.
• Understanding what your clients have riding on your work.
• Reasons to turn down job quarter of a million jobs.
• Shifting storytelling techniques to engage with Generation Z.
• Breaking the chains of the ordinary.
• Can you orchestrate your own success?
• Stepping outside the lines and breaking the cycle of conformity.
• Being honest even when its in low demand.
• Pop music and gauging when you're officially too old.
• Do you try as hard for your dreams if there is a Plan B?
• Bracing for rejection is embracing failure before it even happens.
• Prioritizing your passion and believing in your success.
• Making excuses for not overcoming the hardships of your dream.
• The danger in a Plan B that you kind of like doing.
• Having an answer for problems that arise if its your only plan.
• Escape Pods and Plan B's.
• Getting hired based off your style and not your availability.
• Growing your business through multiple income streams.