395 - The DKNG Show: Chapter 3
DKNG opens up their doors once again and invites us in to their studio. As industry leaders in design, Dan and Nathan do everything from lectures to textures at such a high level of expertise it's no wonder they continue to push the limits of what one boutique design firm can accomplish. It's not easy to maintain such a thriving business in any line of work, but DKNG lays out exactly how they handled each of their most recent projects to clearly show what its like to operate a successful two person design team and where they still push themselves to improve and stay at the top. Production tips. Presentation strategies. Public Perception. It's not just design that goes into this game of pixel pushing and The DKNG Show gives AID an exclusive full view of how two top notch artists and businessmen run their shop.
Talking Points
- ShrimpFest VIS Hookups
- Double dipping on old working files you appropriately saved.
- Using Dropbox to work on files.
- The work you don't show that keeps the clients happy.
- Putting DKNG on the map with process videos and where that lead.
- DKNG Skill Share Ver 4.0
- 10 Click Bait Strategies that get noticed.
- Adjusting to SkillShare's most successful format
- Diversifying your passive income stream.
- Creative South and getting a taste of being design famous.
- The drug like effects of an audience.
- Isometric Design explorations.
- Dedicating time to research and planning before you start designing.
- How to get good ideas executed.
- Showing clients the steps they don't understand up front.
- Knowing where the product you're designing ends up.
- Using your research to enrich the conversation with your clients.
- Production techniques in new mediums.
- Scaling one design to four. And then various formats. And then combining all the color palettes together. And them removing a dimension.
- The importance of rules when developing a system.
- Mark's color beef with the other (future) DK.
- Developing a through line in a series of pieces.
- Accounting for a budget before you start a project.
- Pushing past the obvious and finding unique perspectives on evergreen properties.
- 80's Color Theory and Spaghetti Westerns.
- The importance of lighting in illustrations.
- But is the music any good?
- The changing landscape of Unique LA and a vendors place in it.
- Using statistics to finding where the actual value is.
- Promoting your brand when you have spare time.
- Mark gets to talk about Mark.
- AIGA ignores AID.
- The imminent tongue lashing storm on the horizon.
- Is using other aritst's work in your comps a mistake?
