378 - Tommy Perez

As we plunge deeper into the digital era there is a strong resurgence in analog art. Tommy Perez took his career to the next level and separated himself as a force to be reckoned with when he started bringing his designs into the real world through his paper sculptures and attractive color schemes. Tommy didn't wait for permission from a client or let a lack of experience stop him from bringing his imagination to life as he cut and scored each piece that fit into his miniature world. Mark's Magic Hangover melts away as he dives into the creative process of a father and an artist who lets nothing hold him back.

Talking Points

• Moving from California to Minnesota.
• Raising a family on a freelancer's irregular income.
• Easing into Paper Sculpture.
• Perfecting high saturation color schemes.
• The smoke and mirrors in professionally photographing your work.
• Buying your equipment over time and planning out your investments.
• Flirting with the universe one project at a time.
• How to cut through the distractions and advertise to Generation Z
• Charting the return of analog art and the public's perception of it.
• Making your audience stop one second longer than they intended.
• The down side of the increased video length on Instagram.
• Animation tricks and techniques to maintaining engagement.
• Choosing when to post on social media for an optimal response.
• The shift in advertising and controlling your own market.
• Jumping head first into what you do on your own terms.
• Ignoring traditional business models and learning from experience.
• Paper choices and tools of the trade.
• The addiction in model making.
• Accounting for universal scale in your work.
• Determining how much needs to be right without it looking wrong.
• What happens to all these paper sculptures after the shoot.
• Developing a catalog of reusable elements in your own world.
• The backlash of teaching a new generation the wrong alphabet.
• Art imitating life even when you dont want it to.
• Tommy's dream project.
• Separating the final piece from how you saw it in your imagination.
• How becoming a parent alters your views of your own childhood.
• Merging your passions together.