It’s Not the Algorithm, It’s Human Psychology with Sean Mort

In this episode, Sean Mort and I go deep on a simple (and frustrating) creative truth: it’s not the platform and it’s not the algorithm, it’s human psychology. 

We break down why my “Disney VIP Tours: What is Disney really selling?” video worked as a piece of storytelling, how a title creates an open loop, how a thumbnail can widen it, and why staying neutral inside the video lets viewers project their own experience onto it.   

Then we get into the wild side of modern platforms: someone is allegedly chopping my videos into TikTok clips, stacking followers and views, and making it nearly impossible to report when you’re blocked, which somehow becomes even more proof that strong content travels because it’s built for the human brain, not an app.   

We wrap by comparing YouTube’s creator partnership model to the constant rule changes of Facebook/Instagram, and why “quality” is still the most dependable long game.