Five Years, Not Five Days with Sean Mort

Sean Mort is three weeks into fully working from home after closing the shop, and the rhythm hasn’t arrived yet.

In this episode, Mark and Sean talk honestly about what it feels like when momentum disappears, and routine doesn’t magically form just because you made the “right” decision. They unpack the frustration of starting over, the temptation to sprint back into overwork, and the discipline required to give yourself grace when ambition says “push harder.”

A central thread of the conversation is long-term thinking: building something that will last five years, not chasing a five-day spike. Mark shares how reframing decisions around sustainability, choosing the option that keeps things moving without burning out, has changed how he approaches content, travel, and output.

The back half of the episode shifts into practical strategy. They workshop Sean’s new studio space, treating it not just as an office but as a storytelling set, a defined creative world with distinct zones for printing, inventory, and design. The discussion explores how environment shapes identity, how consistency builds character in a brand, and how thoughtful pacing often