Pricing Craft, Not Products: Rethinking Workshops with Enon Avital

Enon Avital joins us for a focused conversation about a pivotal question facing many small creative businesses: how do you expand without breaking what makes the work special?

At the center of this episode is Enon’s exploration of adding bookmaking workshops to Dapper Notes, not as a mass offering, but as a limited, high-touch experience for his most devoted customers. Together, Mark and Enon talk through pricing strategy, capacity, and responsibility, unpacking why workshops shouldn’t be treated like another product on a shelf.

They discuss how to value time and expertise, the difference between teaching a skill and hosting an experience, and why exclusivity can be a form of respect, for both the maker and the audience. Rather than chasing scale, the conversation focuses on depth, intention, and designing offerings that strengthen community instead of exhausting it.

A thoughtful episode about craftsmanship, boundaries, and building new revenue streams that actually align with your values.