Brick & Mortar: Building Shops, Brands, and Something Bigger

Sean Mort just opened the doors to his new brick-and-mortar shop in Leeds, and Mark Brickey is deep in strategy mode for scaling up Hey Brickey merchandise. Together, they swap roles for a day—Mark helps Sean think through in-store systems, and Sean brings his product brain to Brickey’s growing inventory.

It’s a full-on business jam session: managing foot traffic, how to diversify inventory without overproducing, when to add pins and patches, and how to make content feed the merch (and vice versa). Whether you’re running a storefront, a web store, or just dreaming about your next move, this episode’s all about building something real—and doing it with the people who get it.