Brick & Mortar: Strategy Swap

This week, Sean Mort and Mark Brickey swap playbooks: Sean’s learning how to build a lasting shop strategy beyond opening weekend, and Brickey’s working to turn YouTube momentum into a sustainable merch line—with Mort’s help on inventory, pacing, and product focus.

Along the way, they dive into creative fatigue, the psychology of free giveaways, and how to avoid attracting the wrong kind of customer. Plus, a long reflection on what you carry forward from the creative lives you’ve already lived—and why it finally feels like both of them are building something that’s made to last.