The Magic of Slow Growth | Enon Avital on Building Dapper Notes by Hand

Fan favorite Enon Avital joins the show to share how Dapper Notes became a cult favorite in the stationery world—not by chasing hype, but by crafting each notebook by hand, one at a time. From his first experimental book made at his kitchen table to building a loyal subscriber base and selling out seasonal drops, Enon opens up about the power of patience, intentionality, and staying small.

We dive into why design should feel personal, how he resists pressure to scale up, and why making a product the “long, hard, stupid way” is often the most meaningful path. If you’ve ever wondered whether a side project can grow without selling out, this conversation is your blueprint.