The Poster Con That Replaced MondoCon | Jeff Haldaczuk on Mass Mini Con & Rucking Fotten

Jeff Haldaczuk returns to share the explosive growth of Mass Mini Con, his passion project-turned-premier art event that’s quietly becoming the next big thing in the poster scene. From 12 artists in a Masonic Temple basement to 30 of the biggest names in illustration (including Alex Pardee, Rory Kurtz, LandLand, and more), Jeff walks us through how he’s building an IRL experience that connects collectors, artists, and screen printers in a way no one else is.

We also dive into the strategy behind Rucking Fotten’s latest wins, how licensing delays can derail entire product lines, and why staying small, consistent, and selective is still the most powerful move in limited edition merch. Plus: the power of a white top button, the risks of giving away your best ideas for free, and why “the heat should be on the drops.”