345 Shop Talk Special: State of The Podcast with Sean Mort and David Defeo

Once a month we study the business model of the podcast itself and look for promotional insights, social media tips and make future programing decisions, all based on the data of the show. A insightful look into the world of advertising, marketing and self promoting whatever your project may be.

On this month’s State of The Podcast we look back on the download ratings from the month of January 2016, Mark explains the longterm value in the free version of the sow on iTunes and we study what makes for a successful episode promotion. Even if you may not run a podcast, you must surely be promoting something in your world to stay a float, today’s episode gives insight on how to bring people to your party.