Mark and Shaun Wagoner (founder of children’s apparel line Tiny Whales) share notes on how they both kicked off their holiday selling season with appearances at Patchwork Craft in Long Beach. The guys each share how important a successful holiday selling season is to a small brand and how money made during the holidays needs to carry them over the dreaded slow months of the upcoming new year. This episode is an honest exchange of two friends trying to figure out the method to their holiday retail madness.