1898 - Enon Avital on 10 Years of Dapper Notes & the Subscription That Changed Everything

Enon Avital, creator of Dapper Notes, joins Brickey to reflect on a decade of building a handcrafted notebook brand from scratch. Enon shares how patience, perseverance, and one crucial piece of advice kept him going through the early years, and how a simple subscription model turned a struggling side hustle into a sustainable creative business.

The conversation digs into the realities of balancing a full-time job, family, and faith while pursuing a passion project. Enon explains why he refuses to outsource production, how design decisions like custom packaging became part of the storytelling, and why imperfection never makes it out the door.

Brickey and Enon also get candid about the challenges of scaling without compromise, the psychology behind subscription support, and the tricky balance of staying small while dreaming big. It’s an honest look at what it takes to keep a creative business alive for the long haul.