Turning Art Booths Into a Business with Mike Klok

Mike Klok of Stuffed Brain is back to share how a summer packed with shows has reshaped his career. From record-breaking sales weekends to discovering that a simple “bathroom print” can become a bestseller, Mike explains how niching down artwork to fit into people’s homes unlocked a whole new level of growth.

Brickey and Klok dig into the power of consistency, why showing up at the same events every year builds loyal repeat customers, and how sports-inspired prints can act as a gateway for fans to discover original art.

The conversation also gets candid about the business side: when to walk away from low-paying design gigs, how to reinvest booth profits into hats, pins, and patches, and why thinking of your product line like a content strategy can take you from surviving to scaling.

Packed with advice on building evergreen products, smart reinvestment strategies, and finding joy in the grind, this episode is a blueprint for artists looking to turn their side hustle into a sustainable brand.