Brick & Mortar: We’re Still Figuring It Out

This week, Mark Brickey and Sean Mort compare notes from the creative frontlines—where running a brand, a store, and your life all collide in the same exhausting week. Sean breaks down the highs and lows of his second full week with a physical storefront, while Mark shares what it’s like to maintain a daily vlog, a podcast, and a creative business while juggling injury, burnout, and unsolicited dental critiques from strangers on the internet.

Together they talk through smart retail moves (like turning free t-shirts into real money), toxic comments, emotional vulnerability, and why running a store feels a lot like playing defense against ghosts.

It’s shop talk, creative therapy, and digital resilience—wrapped in sarcasm and strategy.