Kent Caldwell MEOW WOLF Creative Director | The Art of Living in the Moment

Recorded live at DesignerCon 2024, this conversation with Kent Caldwell, Meow Wolf’s Creative Director, explores how Meow Wolf has redefined what an art experience can be—not just visually, but as a business. We dive into how Meow Wolf has created a space where guests put their phones away, live in the moment, and discover art in ways they never expected. Kent shares the origins of Omega Mart, the unexpected success of its satirical retail experience, and how the company balances fine art, entertainment, and commerce without losing its creative soul. From surreal storytelling to a business model as unconventional as the exhibits themselves, Meow Wolf is proving that creativity isn’t just something to look at—it’s something you can build a future on.