Sean Mort "Inside Our First Ad Campaign"

Episode 1941
Adventures In Design

This week Sean and Mark dive into the first real results from launching Meta advertising for the Hey, Brickey! merchandise store.

Topics include:

• Launching Meta (Facebook & Instagram) advertising
• Shopify analytics and first-week ad performance
• Growing beyond an existing audience
• Product launches vs. evergreen merchandise
• Email marketing and abandoned carts
• Building a sustainable creative business
• Apple TV's Widow's Bay review
• Foldable iPhones and creative workflows

An honest conversation about growing a creator business, making smarter marketing decisions, and learning what actually works when you have to spend your own money.